Free PDF Blind Spot: Illuminating the Hidden Value in Business, by Steve Diller, Nathan Shedroff, Sean Sauber, Douglas Rushkoff (foreword)
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Blind Spot: Illuminating the Hidden Value in Business, by Steve Diller, Nathan Shedroff, Sean Sauber, Douglas Rushkoff (foreword)
Free PDF Blind Spot: Illuminating the Hidden Value in Business, by Steve Diller, Nathan Shedroff, Sean Sauber, Douglas Rushkoff (foreword)
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Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.
- Sales Rank: #428057 in Books
- Published on: 2016-11-15
- Binding: Paperback
- 248 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Want to delight and create real value for your customers? Look no further.
By Damian Wolfgram
A must-read for entrepreneurs, intrapreneurs, service designers, and design-thinkers. Diller and Shedroff are practitioners first and foremost, and with their experiences they've packaged remarkable insights about human relationships, making meaning, and creating value across the entire customer lifecycle. In a world focused on the bottom line, it is refreshing to see their work reveal a genuine sense of empathy for the customer experience. I've personally and professionally benefited from thinking about how specific touchpoints create meaning and the potential for these touchpoints to create more delight and value. Great read!
1 of 1 people found the following review helpful.
Unique and Invaluable
By MC from Albany Park
As a creative professional, I have found the approach that the authors take to business to be invaluable. Their ability to focus the customer experience on a deeply personal level is unlike any other business book that is out there. I have used the waveline approach in editing films, as well as in my collaboration with creative partners, and found it greatly illuminating. Engaging people to our products and our work is what we all want to do, and this book puts you on a clearly defined path towards achieving that goal.
1 of 1 people found the following review helpful.
How to transform the focus of your business and stop being blinded by data
By Eric Corey Freed
In a world fixated on the bottom line and driving incentives in the wrong direction, this book shows you how to apply design thinking and problem solving as a new approach to business. How can you create a win-win with your clients/customers in a way that also improves your business and your service/products.
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