Get Free Ebook Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein
After downloading the soft file of this Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein, you can begin to read it. Yeah, this is so pleasurable while somebody needs to check out by taking their large publications; you remain in your new means by only manage your gizmo. Or perhaps you are operating in the workplace; you can still make use of the computer to check out Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein fully. Of course, it will not obligate you to take lots of web pages. Merely page by page relying on the moment that you need to review Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein
Get Free Ebook Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein
Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein. In undertaking this life, many individuals always try to do and obtain the very best. New knowledge, encounter, lesson, as well as every little thing that could enhance the life will be done. Nevertheless, several people in some cases feel confused to obtain those things. Feeling the restricted of encounter and also sources to be much better is one of the does not have to possess. However, there is an extremely simple point that can be done. This is what your educator always manoeuvres you to do this. Yeah, reading is the response. Reviewing an e-book as this Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein as well as other references could enhance your life quality. How can it be?
As understood, numerous people state that publications are the vinyl windows for the world. It does not imply that getting publication Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein will imply that you could get this globe. Merely for joke! Reading a book Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein will opened someone to think much better, to maintain smile, to delight themselves, and also to motivate the knowledge. Every publication also has their unique to influence the reader. Have you understood why you read this Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein for?
Well, still perplexed of just how to obtain this publication Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein below without going outside? Merely connect your computer system or kitchen appliance to the net and also start downloading and install Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein Where? This web page will certainly show you the web link web page to download Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein You never stress, your preferred e-book will certainly be faster your own now. It will be much simpler to delight in reviewing Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein by online or getting the soft documents on your device. It will regardless of which you are and just what you are. This e-book Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein is created for public and you are just one of them that could take pleasure in reading of this book Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein
Spending the leisure by reading Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein could offer such wonderful experience also you are only sitting on your chair in the workplace or in your bed. It will certainly not curse your time. This Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein will lead you to have even more valuable time while taking rest. It is extremely enjoyable when at the midday, with a cup of coffee or tea as well as a book Nudge: Improving Decisions About Health, Wealth And Happiness, By Thaler And Sunstein in your device or computer system screen. By taking pleasure in the sights around, right here you can start reviewing.
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.
- Sales Rank: #3053426 in Books
- Brand: imusti
- Published on: 2008-01-01
- Format: International Edition
- Original language: English
- Number of items: 1
- Dimensions: .80" h x 5.00" w x 7.80" l, .51 pounds
- Binding: Paperback
- 320 pages
Features
Amazon.com Review
Questions for Richard Thaler and Cass Sunstein
Amazon.com: What do you mean by "nudge" and why do people sometimes need to be nudged?
Thaler and Sunstein: By a nudge we mean anything that influences our choices. A school cafeteria might try to nudge kids toward good diets by putting the healthiest foods at front. We think that it's time for institutions, including government, to become much more user-friendly by enlisting the science of choice to make life easier for people and by gentling nudging them in directions that will make their lives better.
Amazon.com: What are some of the situations where nudges can make a difference?
Thaler and Sunstein: Well, to name just a few: better investments for everyone, more savings for retirement, less obesity, more charitable giving, a cleaner planet, and an improved educational system. We could easily make people both wealthier and healthier by devising friendlier choice environments, or architectures.
Amazon.com: Can you describe a nudge that is now being used successfully?
Thaler and Sunstein: One example is the Save More Tomorrow program. Firms offer employees who are not saving very much the option of joining a program in which their saving rates are automatically increased whenever the employee gets a raise. This plan has more than tripled saving rates in some firms, and is now offered by thousands of employers.
Amazon.com: What is "choice architecture" and how does it affect the average person's daily life?
Thaler and Sunstein: Choice architecture is the context in which you make your choice. Suppose you go into a cafeteria. What do you see first, the salad bar or the burger and fries stand? Where's the chocolate cake? Where's the fruit? These features influence what you will choose to eat, so the person who decides how to display the food is the choice architect of the cafeteria. All of our choices are similarly influenced by choice architects. The architecture includes rules deciding what happens if you do nothing; what's said and what isn't said; what you see and what you don't. Doctors, employers, credit card companies, banks, and even parents are choice architects.
We show that by carefully designing the choice architecture, we can make dramatic improvements in the decisions people make, without forcing anyone to do anything. For example, we can help people save more and invest better in their retirement plans, make better choices when picking a mortgage, save on their utility bills, and improve the environment simultaneously. Good choice architecture can even improve the process of getting a divorce--or (a happier thought) getting married in the first place!
Amazon.com: You are very adamant about allowing people to have choice, even though they may make bad ones. But if we know what's best for people, why just nudge? Why not push and shove?
Thaler and Sunstein: Those who are in position to shape our decisions can overreach or make mistakes, and freedom of choice is a safeguard to that. One of our goals in writing this book is to show that it is possible to help people make better choices and retain or even expand freedom. If people have their own ideas about what to eat and drink, and how to invest their money, they should be allowed to do so.
Amazon.com: You point out that most people spend more time picking out a new TV or audio device than they do choosing their health plan or retirement investment strategy? Why do most people go into what you describe as "auto-pilot mode" even when it comes to making important long-term decisions?
Thaler and Sunstein: There are three factors at work. First, people procrastinate, especially when a decision is hard. And having too many choices can create an information overload. Research shows that in many situations people will just delay making a choice altogether if they can (say by not joining their 401(k) plan), or will just take the easy way out by selecting the default option, or the one that is being suggested by a pushy salesman.
Second, our world has gotten a lot more complicated. Thirty years ago most mortgages were of the 30-year fixed-rate variety making them easy to compare. Now mortgages come in dozens of varieties, and even finance professors can have trouble figuring out which one is best. Since the cost of figuring out which one is best is so hard, an unscrupulous mortgage broker can easily push unsophisticated borrowers into taking a bad deal.
Third, although one might think that high stakes would make people pay more attention, instead it can just make people tense. In such situations some people react by curling into a ball and thinking, well, err, I'll do something else instead, like stare at the television or think about baseball. So, much of our lives is lived on auto-pilot, just because weighing complicated decisions is not so easy, and sometimes not so fun. Nudges can help ensure that even when we're on auto-pilot, or unwilling to make a hard choice, the deck is stacked in our favor.
Amazon.com: Are we humans just poorly adapted for making sound judgments in an increasingly fast-paced and complex world? What can we do to position ourselves better?
Thaler and Sunstein: The human brain is amazing, but it evolved for specific purposes, such as avoiding predators and finding food. Those purposes do not include choosing good credit card plans, reducing harmful pollution, avoiding fatty foods, and planning for a decade or so from now. Fortunately, a few nudges can help a lot. A few small hints: Sign up for automatic payment plans so you don’t pay late fees. Stop using your credit cards until you can pay them off on time every month. Make sure you're enrolled in a 401(k) plan. A final hint: Read Nudge.
Review
"How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place."-Daniel Kahneman, Princeton University, Nobel Laureate in Economics (Daniel Kahneman )
"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation''s best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won''t nudge you-it will knock you off your feet."-Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on Happiness (Daniel Gilbert )
"This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done."-Don Norman, Northwestern University, Author of The Design of Everyday Things and The Design of Future Things (Don Norman )
"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself."-Michael Lewis, author of The Blind Side: Evolution of a Game and Liar''s Poker (Michael Lewis )
"Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas-like energy consumption-where conformity is irrelevant. Thaler has documented the ways people act illogically."-Barbara Kiviat, Time (Barbara Kiviat Time )
"Richard Thaler and Cass Sunstein''s Nudge is a wonderful book: more fun than any important book has a right to be-and yet it is truly both."-Roger Lowenstein, author of When Genius Failed (Roger Lowenstein )
"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions."-David Leonhardt, The New York Times Magazine (David Leonhardt The New York Times Magazine )
"I love this book. It is one of the few books I''ve read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren''t supposed to be able to write this well."-Steven Levitt, Alvin Baum Professor of Economics, University of Chicago Graduate School of Business and co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Steven Levitt )
Review
'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven Levitt, author of Freakonomics 'This is a book that every CEO, or aspiring CEO, will want to read' James Kilts, former CEO of Gillette 'A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions' New York Times 'A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place' Daniel Kahneman, Nobel Laureate in Economics 'Nudge is as important a book as any I've read in perhaps 20 years' Barry Schwartz, author of The Paradox of Choice 'I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein' Tom Peters, manangement guru 'Richard Thaler and Cass Sunstein's "Nudge" is a wonderful book. More fun than any important book has a right to be - and yet it is truly both' Roger Lowenstein, author of When Genius Failed 'Nudge won't nudge you - it will knock you off your feet' Daniel Gilbert, author of Stumbling on Happiness
About the Author
Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.
Most helpful customer reviews
27 of 27 people found the following review helpful.
Ok, but no Wow moment
By Mark Ellins
The point is very clear. We all have preconditioned manners of making decisions and instead of having to choose from thousands of options it makes more sense to nudge us to a more common ground than to leave us confused and frustrated. This of course is on condition that there is pure transparency of all the options. If you have ever read any books about psychology or studied the subject or have read Daniel Kahneman’s book Thinking Fast and Slow, than this book will not provide you a lot of new insight. It looks at a lot of old and some recent researches about how people who think they’re making rational decisions are in reality not and have pretty predictable decision patterns. The book then goes on to recommend how society could be better if we followed some type of Paternal Libertarianism where the ones providing choses like Insurance companies or government services nudge persons to make smarter decisions while being transparent of all the options and not hiding any of them. I agree with them almost 100%. Most of their suggestions and examples make sense as long as the ones nudging are 100% transparent. If you’re anything like me, you will say the book is just okay and you will not be blown away by any Wow moments. So you can either read the book or save time and just speak to someone who read the book and have a nice long discussion with them.
12 of 12 people found the following review helpful.
What Happened?!
By Beek2350
I'll start with the Audible version specifically. Except for a decent impression of Homer Simpson, the entire book seems to be narrated by the xtime video male voice. Pronunciations are occasionally way off the mark. The narration is flat and monotone. If you're listening to this in the car to try to stay awake, just go ahead and pull over -- it won't help much.
To the content itself, I was right there with the author for the first 2/3 of the book. Suddenly, it's as if they did an author switch and didn't bother to read the first half that they had already written. Many of the ideas surrounding NUDGE are the use of default options, mandatory choice and other helpful decision-making tools to improve outcomes. These tools are based on harnessing System 1 thinking (intuitive thinking) or by using the laziness of System 2 (rational) thinking. This worked very well on issues such as 401(k) contributions, organ donations and investment choices. However, when pulled into the context of environmental issues and school choice, it is logically inconsistent to assume that humans will suddenly become econs on these issues.
Specifically, corporations are unlikely to be motivated to change their environmental records based on a government blacklist. Most people would not bother to find the list, let alone read it. And corporations would not see the list as an environmental nudge so much as a publicity nudge. It is cheaper to launch ad campaigns to promote the idea that you are a responsible corporation than it is to actually be a responsible corporation. As a test case, consider BP. They had a very successful ad campaign touting their environmental responsibility. Yet, they were responsible for a massive spill that was largely due to irresponsibility. This nudge will likely turn into a publicity war, not an environmental movement.
Next school choice is hardly as simple as test scores. Test scores are a greater reflection of the neighborhoods the schools are in and not the methods of teaching. The best teachers in the world have extremely low odds of turning a low-performing district into a average one. It's far too complex a system to pin success to one variable. Nevertheless, even if test scores are indicative of better schools, this would undoubtedly become another publicity issue. In order to attract dollars (students), ambitious schools would tout all sorts of nonsense to attract students in order to maximize revenue. Spending would have to be cut in order to meet their new advertising budgets. It again, becomes a publicity issue. Assuming that consumers would suddenly start making rational decisions about their kids is divorced from reality and divorced from the first part of the book.
In spite of my disappointment, I enjoyed the book and thought it had many good ideas that I plan to implement into my business as I deal with my clients. But you can effectively throw out the entire last part of the book and lose nothing. In fact, the text would be improved with such an omission.
29 of 33 people found the following review helpful.
The book is about developing PUBLIC POLICY, not one's own personal decisions
By Olney Nate
OK, I must take some blame here for not reading the product details carefully enough when I bought it, but even now when I look at the info Amazon provides, the only place the product info mentions that this book is about
>>> How to Craft Public Policy
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein PDF
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein EPub
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein Doc
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein iBooks
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein rtf
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein Mobipocket
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein Kindle
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein PDF
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein PDF
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein PDF
Nudge: Improving decisions about health, wealth and happiness, by Thaler and Sunstein PDF
